Finding the right words

for brands, campaigns and communications

I'm a communications consultant, strategist and writer working with charities, public bodies, and purpose-led organisations.

I work across brand voice, messaging, campaigns and strategic content, helping organisations to decide what they want to say, how they want to sound and how to make their messaging meaningful.

Over the last 15 years I've collaborated with the RHS, NHS, World Economic Forum and Start-Rite Shoes, as well as universities, environmental charities and creative agencies.

View my portfolio

Where I can help

Brand voice and messaging

From early ideas to finished brand books, I help organisations define what they stand for and how they communicate consistently.

  • Brand strategy and positioning

  • Audience insight and personas

  • Vision, mission, purpose and values

  • Tone of voice

  • Messaging frameworks and brand guidelines

  • Straplines and naming

Campaigns

I develop campaigns and messaging with designers and in-house teams, creating work that's distinctive, relevant and channel-specific.

  • Campaign concepts and strategy

  • Campaign messaging

  • Creative direction and copy

  • Headlines and straplines

  • Seasonal and retail campaigns

  • Awareness and recruitment campaigns

Strategic writing

I write and reshape websites, publications and other content, making complex ideas clearer and giving organisations a uniform voice.

  • Website copy and rewrites

  • Reports and publications

  • Editorial content

  • Guides and toolkits

  • Long-form content

Who I’ve worked with

Royal Horticultural Society (RHS)
World Economic Forum
NHS
Start-Rite Shoes
Beat
Campaign to Protect Rural England (CPRE)
University of East Anglia Norwich University of the Arts

I've also worked with UCAS, the Permaculture Association, Thames Valley Air Ambulance, Sarah Raven, Adnams and Royal Canin.

View my portfolio

I'm a communications consultant, brand strategist and writer based in Norwich, working with organisations across the UK.

I specialise in projects that require strategy and creativity, helping organisations to work out what they really want to say, then finding the language to make their story clear, distinctive and relevant.

I've worked across the charity, health, education and environmental sectors, as well as with consumer brands and creative agencies. I often collaborate closely with designers and in-house teams - by bringing words and concepts into the room early, rather than simply writing copy, I help to elevate campaigns from the start of the process.

My background includes an MA in Creative Writing from the University of East Anglia.

About me

Get in touch

If you're working on a brand, campaign or communications project and think I could help, I'd love to hear from you.